CAREFULLY SELECTED,
FREE FROM SILICONES AND VEGAN

To enhance your natural beauty we choose pure ingredients from carefully selected origins. Our products are free from silicones, sulfates, parabens, mineral oil and artificial colorant, instead utilizing vegan ingredients.

Carefully selected and combined, what we leave out is just as important as what we put in.

WE BELIEVE IN
AUTHENTIC BEAUTY

It is our shared belief,
it is what binds and drives us.
It begins the very moment
you decide to be yourself.

WE BELIEVE
authentic beauty is natural and simple
It doesn’t need sophisticated
photo filters, it grows with character.

WE BELIEVE
in pure ingredients
from carefully selected origins
free from silicones,
sulfates and parabens.

WE BELIEVE
in the honest artisan, building
on empathy, experience and skills.
Be part of the
authentic beauty
movement.

AUTHENTIC BEAUTY CONCEPT – a holistic vegan premium care & styling brand, co-created
with a unique hairdresser collective. It is about purity and simplicity, being natural and crafted.
Our values we noted down in our brand manifesto with 4 main beliefs:

  1. Pure formulas: nature meets science
  2. No-filter attitude
  3. Authentic hair
  4. Mindful experience

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